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We value our clients…. they value us.

Working with Brin from JCA, over the last two years has been truly transformational for me and hands down the best personal development experience in my 20-year career so far. As a superb listener and mentor, Brin consistently challenges my perspectives, guiding me to recognize insights I might otherwise overlook. His invaluable support has significantly propelled my career, culminating in two promotions within a span of two years.

Tom Benjamin

Global Director, Event Marketing


EMB is a specialist economic news and data provider, with global reach, aimed at senior corporate Japanese business executives working internationally.
I originally asked Jonathan at JCA to prepare and deliver a sales training program for our London based sales team, with the aim of increasing new business and renewal sales and retaining talent in the sales team selling our subscription based economic bulletin.
Nearly a decade later I am happy to confirm that JCA continues to be a trusted commercial partner who has been instrumental in building our successful global growth. I don’t believe you will find a more effective L&D solution based on experience and knowhow in the B2B Media, Data, Digital and Events space.

Martin Durham



I always felt like I was a good sales leader, but at the same time I would find myself running around putting out fires and being too reactive to the business. I knew my team deserved better. With the help of JC and Brin, I have become a much more effective sales leader by taking a strategic and systematic approach to how I manage my team, my time, and my business. Instead of lofty leadership ideas, JCA have equipped me with actionable strategies and tactics that I could put into practice for immediate results. Some examples of new my new strategies and restructured tactics include revised 1 on 1 format for more productive direct-report conversations, more effective performance management strategies, effective ways of building team culture, increased hiring/interviewing skills and methodology, effectives ways to develop and cultivate my managers, and how to run more productive team meetings.

Rick Currier



As our business has gone through the biggest transformation in its entire history, there have been a significant number of challenges to manage as leaders, teams, and individuals – operationally, culturally and strategically. JCA have worked with us in lockstep to navigate these waters, as we continue to work through a period of significant change. JCA have been flexible, agile and on hand to pivot when required to support all levels of our commercial group. As a result, they are a key part of my commercial and development strategy in achieving ownership and accountability moving forwards.

Christian Drake


Foundry Western Europe

I have worked with JCA for over five years now and can’t praise highly enough JC and Brin’s ability to get to the heart of a challenge and provide sage, real world advice and guidance based on clear thinking and experience.

Jim McGinty

Managing Director, Western Europe and Nordics


Brin and the team at JCA are a wealth of knowledge with huge experience within our industry and so are the perfect mentors to help support us in navigating challenges they understand so well, sound-boarding ideas, offering strategic direction and providing actionable tools to support professional and personal development. Every time I come away from our time together, I feel I have learnt something and have immediately seen success when putting their techniques into action. They have been a great source of motivation and inspiration for me.

Lauren Palmer

VP Agency Sales + Women's ERG Exec Sponsor


I engaged JC to come up with a training plan for the sales team at TTG Media, for the whole of 2017. Not only did he put together an effective and wide-ranging series of training sessions, he quickly built the trust and respect of our sales team when the training began. It’s been brilliant to see the way in which the team has developed over the year, particularly in presenting and negotiating. I wouldn’t hesitate to recommend JCA to other media businesses, his experience and engaging style means that sales teams will listen and respond, with the business reaping the reward.

Daniel Pearce

Managing Director

TTG Media

Jonathan and JCA worked with us to oversee sales for our Londonlaunch:live exhibition. A new concept in trade events, the selling of our unique ‘Digital Canvas’ exhibits coupled with our hi-tech dynamic and interactive matchmaking mechanism required a specialised professional skillset. More than a sales initiative, it was a re-invention of a concept as well as a strategic re-education of an entire market sector. Jonathan grasped a complex brief and was able to research and formulate a highly effective, flexible and bespoke new process. From a standing start, his results continue to excel. JCA’s key strengths are to quickly understand a brief, adopt a company’s unique culture and then create a bespoke sales strategy to fit around it. It’s a pleasure to experience.

Will Broome


London Launch

JCA have an in-depth understanding of Business Media and the real world application of sales skills, knowledge and attitude to achieve maximum results. Jonathan has worked with Shard Media Group on digital development, resourcing and also training for our sales people where we expect the very best standards from our sales teams. Our portfolio is a comprehensive mix of digital, print, F2F and data and the JCA team understand the complexity of delivering across all of these combined platforms in a world class media business. We would recommend JCA to any business media to support getting the best outcomes and results.

Luke Broadhurst


Shard Media

IMRG are committed to delivering the very best in customer focus and commercial excellence for our clients and membership. JCA immediately understood this dynamic and then how to add further value with some tailored training to support the extremely high aspirations of the IMRG team. Having previously worked with JC I knew that he would be able to deliver excellent insight and practical training which would immediately resonate with the team and positively impact our business. JCA are highly recommended!

Justin Opie



Often consultants are presented as telling you the problems you already know about and then leaving you to solve them. Our experience of the guys from JCA is always a positive one. They knew what they were talking about, and had a genuine desire to understand our objectives. Better still they wanted to deliver solutions not problems. I have worked with Jonathan and Brin from JCA on a number of different projects in the areas of Data and Digital Strategy, investigating Market Opportunities, people and resource management and I am always confident about a positive result when calling them in to discuss a new project.

Chris Cooke

Publishing Director

SJP Business Media